Held each year in January during the Santos Tour Down Under, and now also during the Santos Women’s Tour Down Under, the Santos Best Dressed Town Competition has been a part of the event since its inception in 1999. This year, the Santos Best Dressed Town Competition will continue as part of the Santos Festival of Cycling.
The competition is a great way for South Australian communities to get involved and be a part of the excitement of the event.
The Santos Best Dressed Town Competition is open to all towns, schools, businesses and households along the race route on all stages. In 2021, venues in the Adelaide CBD had the opportunity to get involved and dress up for the event.
Efforts do not go unnoticed by the professional cycling teams who love the support and the atmosphere as they ride through regional and metropolitan South Australia.