City of Adelaide Tour Takeover

Register your business to join the fun and be apart of the City of Adelaide Tour Takeover!

The City of Adelaide Tour Takeover is a vibrant activation as part of the 2022 Santos Festival of Cycling. It creates a colourful atmosphere around the city with retail businesses, corporate offices and hospitality venues all decorating their spaces with Santos Festival of Cycling decorations.

Families, festival goers, tourists and locals will feel immersed in the colour and vibrancy that comes to life curing the festival when they visit a City of Adelaide Tour Takeover venue.

Businesses can create an activation in house or on the street scape and use this opportunity to educate and sell products and services to new and existing customers. 

Adelaide businesses can utilise the City of Adelaide Tour Takeover promotion to increase turnover and give their clients a revitalised energy and experience. 


  • Once registered, venues will receive complimentary starter packs including bunting, floor and window decals and fedora hats.
  • Venues can then work with their teams on innovative activations
  • Businesses can run promotions during the event week which may include a discount or prize
  • Where possible, venues would live stream all the action and highlights from the broadcast
  • Support through Santos Tour Down Under digital channels
  • Businesses to receive details on feature programming and race routes
  • Opportunity for event merchandise to be distributed



The Santos Tour Down Under is part of the UCI World Tour and UCI Women's ProSeries 

UCI World TourUCI Women's Pro Series