GIRO LOCKED IN AS OFFICIAL TDU HELMET PARTNER

International high-performance brand Giro will join the 2027 Santos Tour Down Under as the official helmet partner in a move set to offer cycling fans exclusive offers and the first look at new products.

The partnership highlights Giro’s commitment to supporting athletes across all levels of the sport – from global podium contenders to grassroots Australian cycling communities.

Performance, innovation and rider safety are top priorities for Giro, which has been committed to the cycling community for more than 30 years.

Fans exploring the Santos Tour Down Under Bike Expo will enjoy early access to Giro’s latest releases and full range of echelon road product.

Giro’s presence at the Santos Tour Down Under is strengthened by its partnerships with world-class teams and riders:

• Canyon//SRAM Racing – leaders in women’s UCI WorldTour racing, known for bold racing and bold design.
• Team Visma | Lease a Bike – one of the most dominant teams in modern cycling, showcasing Giro’s highest-performance helmets on the world stage.
• Meridian Blue – supporting the Australian racing scene and connecting Giro directly to local riders and fans.

Santos Tour Down Under Commercial Director Alex Pietrus said it was exciting to welcome Giro as a Major Partner.

“Giro is known for relentlessly pushing forward – supporting cyclists as they start in the sport and continue to its biggest stages,” he said.

“We’re thrilled Giro is joining the Santos Tour Down Under and know fans will enjoy the chance to check out the latest products in the Official Bike Expo (located within the City of Adelaide Tour Village) and see Giro helmets in action each race day.”

Peak Distribution Director Todd Hickling said Giro was proud to come on board as official Santos Tour Down Under helmet sponsor.

“This event represents the energy, passion and progression of cycling in Australia and around the world,” he said.

“Our commitment to innovation and rider safety aligns perfectly with the spirit of the Tour, and we’re excited to support athletes, fans and the broader cycling community throughout the event.”

Fans and Santos Tour Down Under digital audiences can look forward to exclusive event specials for Giro products, to be shared as January draws closer.

Visit girosportdesign.com.au for more.