Celebrate your community
The Santos Best Dressed Town is more than a competition – it’s a chance to showcase creativity, pride, and the spirit that makes each South Australian town unique.
As the Santos Tour Down Under passes through, communities transform their streets and spaces into vibrant displays of colour, art, and storytelling. It’s not just about decorations – it’s about connection. Local businesses, schools, sporting clubs, artists, and residents come together to create something unforgettable.
From painting and planting to building and making, each effort tells a town’s story, welcoming the race and sharing South Australia’s character with visitors and viewers across the globe.
Getting involved is easy – complete a nomination form to enter your town, business, or home. Then, decorate ahead of the race and show your community spirit.
2026 OVERALL WINNERS
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Santos Best Dressed Town
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Santos Best Dressed Private Property
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Santos Best Dressed Commercial or Community Property
Brukunga
The overall Gold winner of the Santos Best Dressed Town is Brukunga! Brukunga stood out across the entire competition with an exceptional display of creativity and community spirit. Working with a minimal budget and maximum imagination, the town transformed its streets using sustainable, recycled, and hand-made elements that told a meaningful local story.
From coffee pots repurposed as plant holders, beautifully hand-sewn bunting, recycled bicycles, and a striking bike created from branches and sticks salvaged from the 2019 Cudlee Creek bushfires.
Each detail thoughtfully crafted and full of purpose. Strong TDU theming and celebratory chalk messages completed the display, making Brukunga a truly deserving overall Gold winner.
SILVER: Gumeracha
The overall Silver winner of the Santos Best Dressed Town is Gumeracha! Gumeracha impressed with a vibrant and playful town-wide transformation. A bold frog-inspired theme set the tone, turning the streets into a colourful celebration that delighted visitors and showcased the town’s creativity.
Businesses, schools and residents came together to create eye-catching displays featuring oversized frogs, hand-crafted bunting and cycling-themed street banners. The result was a joyful and cohesive presentation that reflected strong local pride, collaboration and community spirit - making Gumeracha a standout overall Silver winner.
BRONZE: Willunga
The overall Bronze winner of the Santos Best Dressed Town is Willunga! Willunga was bursting with colour, creativity and community spirit, delivering a joyful and eco-friendly display that truly stood out. The town came alive with recycled crowns and sunflowers, bikes lining the fences with baskets overflowing with vibrant flowerpots, and eye-catching artwork transforming the streetscape.
With layers of playful detail and sustainable creativity at every turn, Willunga shone with energy and charm, creating an unforgettable celebration that put the town firmly in the spotlight.
Daily Winners
Saturday 17 January
Santos Best Dressed Town for Ziptrak Women’s Stage 1 is Willunga! The town was bursting with creativity, shining with colour and energy. Streets were decorated with crowns and sunflowers made from recycled materials, creating eye-catching displays at every turn. Bikes were lined along fences, each one adorned with baskets filled with beautiful flowerpots, adding charm and character throughout the town.
The displays were fun, eco-friendly, and lively, making Willunga feel truly alive and unforgettable.
Willunga
Santos Best Dressed Commercial or Community Property for Ziptrak Women’s Stage 1 is Gorgeous Soles Boutique! The storefront absolutely burst with Santos Tour Down Under spirit, with clothing perfectly styled to match the official TDU colours. A stunning bike took pride of place across the front, exquisitely decorated with flowers woven through the frame, creating a striking fusion of cycling culture and artistic flair.
The addition of Santos bunting tied the entire display together, filling the space with movement, colour, and celebration. Bright, bold, and irresistibly vibrant, Gorgeous Sole Boutique delivered a show-stopping display that truly captured the excitement and energy of the event!
Gorgeous Soles Boutique
Santos Best Dressed Private Property for Ziptrak Women’s Stage 1 goes to Ryan Smith & Christine Martin! Their front yard was transformed into a vibrant, immersive Tour Down Under scene bursting with colour, creativity, and personality. Playful figures relaxed in cycling-themed chairs and lounged picnic-style.
Hand-made crowns, sunflowers, bunting, and artwork crafted from recycled materials featured throughout, alongside reused race collateral such as sunglasses, water bottles, bunting, and backpacks. Recycled bike chains, coat hangers, and bed slats added an extra layer of ingenuity. Creative, joyful, and thoughtfully crafted, Ryan and Christine’s display perfectly captured the spirit of the race while celebrating sustainability and community pride.
Ryan Smith & Christine Martin Property
Sunday 18 January & Monday 19 January
Santos Best Dressed Town for Health Partners Women’s Stage 2 is Gumeracha!
Gumeracha leapt into the spotlight with a fun and fantastical frog theme that captured everyone's imagination. Local businesses, schools and residents all joined forces to bring the town to life with giant frogs, handmade bunting and street banners donning a cycling theme. A delightful showcase of pride and collaboration that brought the whole community together in celebration!
Gumeracha
Wednesday 21 January
Santos Best Dressed The award for Commercial or Community Property for the Vanguard Men's Stage 1 & Women’s One-Day Race goes to Kies Family Wines.
They absolutely burst with Santos Tour Down Under spirit, creating a display that celebrated not only the event but the vibrant family and community that surrounds it.
While the display was a celebration of the entire Kies Family Vineyard, what made it truly special was the heart behind it. With support from local volunteers, community members, and even friends from a nearby animal rescue, the whole area became a joyful, inclusive installation that highlighted the people and animals who help bring events like this to life.
Bright, bold, and irresistibly vibrant, Kies Family Wines delivered a display that perfectly captured the excitement and energy of the Santos Tour Down Under.
Kies Family Wines
Thursday 22 January
The winner of the Santos Best Dressed Commercial or Community Property for Health Partners Men's Stage 2 is Recycle Bicycle Sales!
Adelaide’s Only Dedicated Second-Hand Bike Shop shows family and community spirit, making it a must-visit stop all year round. It’s a great blend of sustainability and hospitality that makes every stop on your ride worth it.
Innovative and eye-catching displays this year with bright window displays, fun photo boards, and signed jerseys.
Recycle Bicycle Sales
The winner of the Santos Best Dressed Town for Health Partners Men's Stage 2 is Uraidla!
The whole town and surrounds turned heads with over 150 scarecrows to spot. Using recycled clothing, household items and hay to be sustainable was a big feature.
Bursting with colour, character, and energy, the creations were bold, spirited, and impossible to overlook perfectly reflecting the excitement and atmosphere of the Santos Tour Down Under.
Uraidla
Friday 23 January
Santos Best Dressed Town is Brukunga! Brukunga absolutely shone with an incredible display of community spirit and creativity! With a minimal budget and maximum imagination, the town transformed itself using sustainable, recycled, and hand-made elements that told a powerful local story.
From coffee pots repurposed as plant holders and beautifully hand-sewn bunting, to recycled bicycles and a striking bike crafted from branches and sticks salvaged from the 2019 Cudlee Creek bushfires, every detail was meaningful. Chalk messages stretched across the road, proudly celebrating the event, and there was a strong, unmistakable TDU presence throughout. Most of all, the display was deeply connected to the community - by the community, for the community - making Brukunga a truly deserving winner!
Brukunga
Santos Best Dressed Commercial or Community Property is Echunga Trading Co! Echunga Trading Co delivered an outstanding and eye-catching display bursting with colour, creativity, and Tour Down Under pride! Perfectly aligned with TDU colours, the space was beautifully brought to life with flowers and flowing streamers woven through stunning local artist metalworks. A playful bike made from pool noodles showcased clever, sustainable thinking, while recycled bicycles reinforced the eco-friendly theme.
Proudly displaying the 2020 Silver Best Dressed Town award added a great sense of history and achievement. With plenty of open space for spectators to enjoy the display on race day, Echunga Trading Co created a vibrant, welcoming, and unforgettable celebration.
Echunga Trading Co.
Santos Best Dressed Private Property goes to James and Janine Eckerman! James and Janine Eckerman delivered an absolutely unforgettable paddock spectacle bursting with energy, creativity, and community spirit! Using hay bales and ride-on lawn mowers, they brought a giant bike to life in live motion, creating a truly show-stopping display.
The whole community got involved, with locals riding the mowers and adding to the excitement, while cow bells rang out in celebration. The property entrance was beautifully decorated with bunting and recycled bikes, Australian flags proudly lined the lawn, and vibrant TDU colours tied it all together. This joyful, high-energy celebration perfectly captured the spirit of the Tour Down Under.
James and Janine Eckermann
Saturday 24 January
Santos Best Dressed Town is Willunga! Willunga is absolutely buzzing with colour, creativity, and community spirit! Crowned the Santos Best Dressed Town for the second time this year, the town exploded with recycled crowns and sunflowers, and bikes lined the fences with baskets overflowing with vibrant flowerpots. And it doesn’t stop there, Willunga has gone even bigger today, adding stunning lollipop-style artwork displays along the fencing, with even more sunflowers and crowns lighting up the main street. A joyful, eco-friendly spectacle that truly puts Willunga in the spotlight!
Willunga
Santos Best Dressed Commercial or Community Property is Shifty Lizard Brewing Co! Overflowing with creativity and personality, the business delivered a standout display that was clever, playful, and unmistakably on brand. A toy lizard riding a bike took pride of place on the roof, instantly grabbing attention, while empty beer boxes cleverly spelled out TDU in official colours. Handmade bunting and bright sunflowers completed the look, adding warmth and charm. The whole display was imaginative, joyful, and full of character.
Shifty Lizard Brewing Co.
Santos Best Dressed Private Property goes to Ryan Smith & Christine Martin, celebrating their second win this year! Their front yard was once again transformed into a vibrant Tour Down Under showcase, bursting with colour, creativity, and personality.
This year’s display went even bigger, featuring more homemade signs cheering on the riders and a giant cyclist cut-out across the street and stopping visitors in their tracks.
Handcrafted crowns, sunflowers, bunting, and artwork made from recycled materials filled the space, alongside cleverly reused race items and repurposed materials that added layers of imagination and charm. Joyful, inventive, and full of community pride, Ryan and Christine’s display perfectly captured the excitement and spirit of the race!
Ryan Smith & Christine Martin
Sunday 25 January
Santos Best Dressed Town is Stirling! The main street was transformed into a vibrant celebration, lined with bright, community-made windmills spinning in the breeze, eye-catching pink bikes, and cheerful Santos bunting. Every detail reflected the pride and creativity of the locals. You could feel how the town had come together, working side by side to create something joyful and welcoming, as the race passes through.
Stirling
Santos Best Dressed Commercial or Community Property is Miss Perez Kitchen & Bar! Delivering a vibrant, TDU-inspired display that blended creativity, community spirit, and sustainability.
The venue showcased perfectly aligned TDU colours, with strong community involvement evident through hand-painted T-shirts hung across the storefront, riders’ jerseys lining the windows, and painted bikes displayed along the front fence.
Sustainability was at the heart of the design, with handmade signage, reused materials, and thoughtfully repurposed items giving the display an authentic touch. Finished with Australian-themed details and Santos bunting.
Miss Perez Kitchen & Bar
Past Entries
Competition Details
- Santos Best Dressed Town
- Santos Best Dressed Private Property
- Santos Best Dressed Commercial or Community Property
Each year, our riders pass through towns and regions across South Australia that turn on an unforgettable welcome. The Santos Best Dressed Town competition recognises the effort and flair of those who go above and beyond to celebrate the race.
Independent judges travel the route during race week, looking for colour, innovation, and community involvement. Judging takes place the day prior to each nominated stage, ensuring every effort is recognised before the race arrives.
Daily winners are announced on the day of the nominated stage and presented on stage at the race finish, ahead of the podium presentation. Overall winners are revealed after the event.
- Santos Best Dressed Town - Community involvement, innovation, appearance, sustainable initiatives and the use of Santos Tour Down Under in your display.
- Santos Best Dressed Private, Commercial or Community Property - Innovation, appearance, sustainable initiatives and the use of Santos Tour Down Under in your display.
- Community involvement – Is the whole community pitching in? Are residents, schools, clubs, and businesses contributing to an atmosphere that makes visitors feel welcome and excited?
- Appearance – Has real effort gone into creating eye-catching displays, activities, and celebrations? Is there strong visual impact and plenty of colour along the route?
- Innovation – Have clever, creative, or unexpected ideas been used to bring the town to life?
- Connection to the Santos Tour Down Under – How well is the race acknowledged in the design and decorations?
- Sustainability – Are environmentally friendly practices incorporated? Judges value displays that minimise waste and use recycled or repurposed materials such as old bike parts, jars, fabrics, timber, and cans (while single-use plastics and balloons won’t score points).

