Bike Expo

100% Eyewear is trusted by elite athletes across cycling, baseball, and running—engineered for peak performance on the field, trail, and road, while the premium lifestyle range ensures you carry that same winning edge off it.

As the brand's awareness grows, 100% is inspiring a whole new generation of athletes and asking them the original tag line:
"How much effort do you give?"

You can find more about 100 Percent here.

ASSOS of Switzerland is a pioneer in premium cycling apparel, renowned for Swiss engineering, innovative fabrics and an uncompromising commitment to performance. Combining cutting-edge technology with exceptional comfort and precision fit, ASSOS equips cyclists from passionate enthusiasts to the world’s elite riders, delivering an unrivalled riding experience.

You can find more about Assos here.

Born and built in Australia, BONT shoes are engineered around one idea: your foot, perfected. A full-carbon monocoque tub cradles you for unmatched power transfer, while heat-mouldable construction shapes to your exact anatomy. Wider, flatter, and true to how feet really work, so you can ride harder, longer, and in total comfort.

Find more about BONT Cycling here.

Born in Queensland, Australia. We design affordable, gender-specific cycling kit that's simple, modern, designed to impress and made to last.

You can find more about BOWY Active here.

Born in Milan in 1876 and forged in the peloton, Castelli makes cycling apparel for riders who refuse to compromise. From wind-cheating aero suits to weatherproof jackets built for brutal days, every stitch is engineered for speed, comfort and performance. Wear the Scorpion. Ride harder. Climb higher. Go further, faster.

Find more about Castelli here.

ERE Research is a Dutch carbon wheel brand built for riders seeking speed, control and lasting performance on road and gravel. Its lightweight, aerodynamic wheelsets deliver efficient power transfer, responsive handling and dependable durability. Backed by a lifetime warranty. The new carbon Explorator CCR 45 offers premium performance at an exceptional $1,199.

You can find more about ERE Research here.

Over the years, FLR shoes have been worn and raced by Pro Tour riders from top teams such as UAE Team Emirates, Groupama–FDJ, AG2R, and EF Education First. Champions like Australian national champion and Vuelta a España winner Jay Vine, King of the Mountains Nic Dlamini, and two-time Vuelta stage winner Ben King have all raced—and won—in our top-tier shoes. Their achievements are a testament to the quality and performance embedded in every FLR design.

Find more about FLR here.

Since 1985, Giro has been pushing the limits of what riders wear. Born in Jim Gentes’ California garage with the lightweight Prolight helmet, Giro designs helmets, shoes, gloves and apparel trusted by road, mountain and gravel riders worldwide. Every piece is engineered for protection, comfort and performance on every ride.

Find out more about Giro here 

Helmets made in Italy since 2004. Worn by the pros, built for everyone who rides.

You can find more about Kask here.

Legenda Cycling is a Melbourne-based premium apparel brand focused on sustainability. Designed in Australia, every piece features elite recycled fabrics. Combining top-tier aerodynamic performance with an eco-conscious ethos and biodegradable packaging, Legenda proves riders never compromise on speed or sustainability. Check out our latest eco-performance kits firsthand in the Tour Village!

You can find more about Legenda Cycling here.

Based in the Italian Alps near Tovo di San Agata, MET Helmets has specialised in designing and manufacturing cycling helmets for over 30 years. Renowned for its deep roots in professional racing, safety innovation, and aerodynamic engineering, MET creates world-class helmets for road, gravel, mountain, urban, and youth riders—trusted by Grand Tour champions and elite UCI WorldTour teams like UAE Team Emirates. Combining Italian craftsmanship with rigorous in-house lab testing, MET is dedicated to protecting cyclists with lightweight, comfortable, and technologically advanced head protection. For more information, visit met-helmets.com.

You can find more about MET here.

Nalini. Italian-tailored cycling apparel. Worn by champions. Made to ride.
Founded in Italy, Nalini brings the spirit of the tailor’s workshop to cycling. Every garment is crafted with meticulous attention to detail and carefully chosen materials, blending artisan tradition with technical innovation. Trusted by champions on the world’s toughest roads, Nalini is made for those who live and breathe cycling.

You can find more about Nalini here.

Founded in London in 2004, Rapha has defined what it means to be a cycling brand. Driven by the transformational power of cycling, Rapha Cycling Club has thousands of members worldwide, with 20 Clubhouses leading over 4,000 rides annually.
Rapha designs apparel with and for the best athletes, pushing the boundaries with material innovation for performance.

You can find more about Rapha here.

Santic is a leading Chinese cycling apparel brand delivering quality, performance and style at an affordable price. Combining functional design, comfortable technical fabrics and contemporary styling, Santic offers outstanding value for money, making quality cycling apparel accessible to riders of all levels without compromising on performance or quality.

You can find more about Santic Clothing here.

Santini was born from the passion of Pietro Santini in 1965, crafting superior cycling wear that marries traditional Italian craftsmanship with innovative technologies. Our history is interwoven with the evolution of the sport itself, reflecting our unwavering commitment to quality and performance. Beyond our legacy, our dedication extends to the planet. We are deeply committed to sustainability, harnessing eco-friendly practices and materials, and contributing to a greener future. Our garments are made from recycled fibers, reducing our environmental footprint and ensuring you can ride with a conscience as clear as our blue Italian skies. Choose Santini, where history and sustainability ride hand in hand towards a brighter, greener future.

You can find more about Santini here.

Scicon Sports is the Official Eyewear & Cycling Bag Partner of the 2027 Santos Tour Down Under. Trusted by the world’s top professional cyclists, including UAE Team Emirates, Scicon designs premium eyewear and cycling bags built for performance. Visit us at the Bike Expo and discover the brand behind the peloton.

You can find more about Scicon Sports here.

Ventou specialises in technical custom cycling, triathlon and running apparel. Brooklyn Project produces innovative and fashionable cycling apparel.

You can find more about Ventou here.

You can find more about Brooklyn Project here.

Zuatu is a premium cycling shoe brand focused on combining performance, precision fit and contemporary design. With an emphasis on quality craftsmanship, innovative features and rider comfort, Zuatu delivers high-performance footwear designed to maximise power transfer and elevate the cycling experience for discerning riders.

You can find more about Zuatu here.

4KAAD is a Scandinavian sports brand specialized in high-performance eyewear for cycling, triathlon, and running, as well as cross-country ski products. We combine Nordic design with advanced materials and innovation tested by elite athletes.

You can find more about 4KAAD here.

For over 40 years, Apollo has delivered bicycles to the Australian marketplace that are synonymous with performance and quality. Proudly Australian owned, and designed in Australia, their history showcases a record of supporting the sport of cycling and its athletes at all levels, with an extensive honour roll including champions such as Cadel Evans. Many life-long cyclists fondly remember their first bike being an Apollo, and collectors today proudly show off their original or restored steel frame Apollo bikes.

Find more about Apollo Bicycles here.

Innovation has always been at the core of BMC, with bikes that completely changed the game, bold ideas and a drive to do things differently. From local roads, to Cadel Evans winning the Tour de France and beyond, BMC has always pushed the limits of performance on two wheels.  Create speed.

You can find more about BMC here.

Whether you're a World Tour pro or a passionate beginner, our road bikes are built to push limits, smash goals and achieve glory.

You can find more about Cervelo here.

CHAPTER2 is a boutique Kiwi brand founded by Mike and Neil Pryde. It creates beautifully crafted carbon bikes that are designed for riders looking for performance and something a little different. From Artist collabs to designs inspired by the land, a CHAPTER2 is not your run of the mill bike.

Find more about CHAPTER2 here.

Founded in 1993 in Waldershof, Germany, CUBE Bikes is a leading global bicycle manufacturer renowned for high-performance German engineering, cutting-edge innovation, and exceptional value. Operating in over 60 countries, CUBE offers a comprehensive lineup of premium road, gravel, mountain, urban, and Bosch-powered electric bikes. Designed, engineered, and rigorously tested at its Bavarian headquarters, CUBE is dedicated to delivering superior ride quality for cyclists of every discipline.

Find more about CUBE here.

De Grandi Cycle Works offer a curated collection to help you find your stride using local and international brands that you can rely on. Shop the range today and take advantage of fast delivery direct to your doorstep.

You can find more about De Grandi here.

Belgian based drop bar bike manufacturer, founded by The GOAT @eddymerckxbikes 
Showcasing 2026 BikeRadar Best Road Bike - 525R

Find more about Eddy Merckx here.

As a competition focused brand, Felt's engineers and product team push themselves to the limit, dialing in the speed so that you will realise your full potential. Whatever your needs for road cycling, our bikes will help you reach your performance goals.

Find more about Felt Australia here.

Merida is one of the world's largest and most technologically advanced bicycle manufacturers. MERIDA produces world-class road, gravel, mountain, commuter, and electric bikes distributed in over 70 countries. Renowned for its world-championship-winning race heritage and industry-leading frame construction, MERIDA is driven by the mission to create innovative, reliable, and high-performance bicycles for everyday riders and elite athletes alike. For more information, visit merida-bikes.com.

Find more about MERIDA  here.

Seven of the last 12 Tour De France have been conquered on a Dogma. Come and check out the New Dogma X and latest Pinarello models.

You can find more about Pinarello here.

Pon boasts a portfolio of more than 20 iconic premium bicycle brands, such as Caloi, Cannondale, Cervélo, FOCUS, Gazelle, Juliana, Kalkhoff, Santa Cruz, Schwinn, Union, Urban Arrow and Veloretti. They serve customers around the world, from the Netherlands to China, from Germany to Brazil, and from the US to Canada and the UK.

You can find more about Pon here.

Born in the heart of European cycling.
Shaped by cobbles, crosswinds and narrow roads.
Built with one purpose: performance.
Born to Perform.

Find more about Ridley here.

Since 2008, Winspace has been producing carbon frames, bars and wheels, with a mission to challenge the best in the industry. Now successfully racing in the European pro peloton, the brand has built a global reputation with local support across Australia, but the journey has only just begun.

You can find more about Winspace here.

Wilier Triestina is an iconic Italian cycling brand with a rich heritage dating back to 1906. Renowned for its distinctive Italian design, racing pedigree and engineering excellence, Wilier combines cutting-edge technology with timeless craftsmanship to create high-performance bicycles that inspire cyclists from passionate enthusiasts to the world’s elite riders

You can find more about Wilier Triestina here.

XDS's mission in Australia has always been to design and produce high-quality bikes that are accessible to everyone.

From it's beginning in 1995, XDS has quickly grown into the largest maker of top flight carbon machines in the world. XDS's world class premium frames have been used by many elite national brands, and now XDS is proud to bring this legacy directly to you.

You can find more about XDS here.

XDS designs, engineers and manufactures over eight million bicycles each year entirely in-house. Within these vertically integrated labs is where X-LAB was born, as a focused R&D program reimagining what modern performance bikes ought to be when powered by decades of advanced carbon and alloy expertise.

We are here to expand the sport of cycling by making the ownership experience simpler, the product story clearer, and the ride itself impossible to forget.

Find more about X-Lab

FIXX Nutrition is an Australian sports nutrition brand proudly made on the Gold Coast, Queensland. We create science-backed, gut-friendly sports nutrition using high-quality, natural ingredients to help athletes fuel, hydrate and perform at their best. From energy gels and hydration fuels to cramp relief, FIXX supports athletes at every stage of their journey.

You can find more about Fixx Nutrition here.

PILLAR Performance specialises in Performance Health, offering supplements for nutrition, recovery, hydration and fuelling. The Core Range gets you to the start line race-ready, including Triple Magnesium and Collagen Repair. Joined by the new Electrolyte Hydration and Energy Gel 30, built for race day. Informed Sport Certified. Evidence-based. Trusted by professional teams and elite athletes worldwide.

You can find more about Pillar Performance here.

Science in Sport has been fuelling endurance athletes since 1992, with a range built around energy, hydration and recovery. From the GO Isotonic Energy Gel to drink mixes, bars and recovery powders, every product is designed to be easy to use on the bike, and every batch is Informed Sport tested for banned substances. Whether you're racing or tackling your first big ride, find the right fuel for the day.

You can find more about Science in Sport here.

Skratch Labs is a premium sports nutrition brand specialising in hydration, energy and recovery products for endurance athletes. Developed using real ingredients and backed by sports science, Skratch delivers effective nutrition without unnecessary additives. Trusted by professional cyclists worldwide, Skratch helps athletes stay hydrated, fuel performance and recover faster, naturally.

Find more about Skratch Nutrition here.

BikeChain is an Australian online cycling retailer with a difference: every order supports a local bike shop. At checkout, you choose the store you'd like to back, so buying online still helps the bricks-and-mortar shops that keep Australian cycling going. Family-run and shipping from Melbourne, BikeChain stocks premium apparel, parts, accessories and nutrition from brands including Santini, BBB, Science in Sport and Michelin.

You can find more about BikeChain here.

With over 90 years of history marked by innovation, quality and sporting successes, Campagnolo represents not only technical performance, but also the passion, commitment and the legend, the past, present and future of cycling; along with positive ambition, creativity, the desire to do things differently, better, and in some way, more special.

You can find more about Campagnolo here.

Meticulously developing high-performance cycling components for ambitious cyclists.
If you have a goal, you're ambitious.

You can find more about DT Swiss here.

Fanttik makes ideas for your Fantastic life, specialising in high-quality tools and outdoor gear, designed to make your life easier and more enjoyable - whether you’re working in the garage, heading on a roadtrip, gearing up for camping adventures, diving into creative crafts or managing everyday chores.

You can find more about Fanttik here.

Magene is focused on creating first-class intelligent cycling equipment for professional athletes and sports enthusiasts, with a wonderful user experience and excellent product quality. You’ll find wheels, power meters, lights, sensors and TPU tubes as some of the specialties in Magene’s range.

You can find more about Magene here.

Magicshine is a globally recognised cycling brand specialising in high-performance LED lighting and premium cycling eyewear. Combining powerful illumination, advanced lens technology and innovative design, Magicshine delivers exceptional visibility and protection. Featuring the new FTR Sync intelligent lighting system, Magicshine keeps cyclists safe, connected and confident, delivering performance on every ride.

Find more about Magicshine here.

Miche is an Italian cycling brand renowned for precision-engineered components and wheels that balance performance, reliability and value. Combining decades of manufacturing expertise with thoughtful innovation, Miche products deliver efficient power transfer, dependable durability and confident handling. From road racing to everyday riding, Miche equips cyclists with quality built for lasting performance.

You can find more about Miche here.

Created to push the boundaries, you know a Pinarello the second you see one - it looks quick, even when standing still. It has a style that’s hypnotic, lines that celebrate the beauty of speed. It’s a natural born winner, with victory in mind. For Pinarello, fast is everything.

You can find more about Pinarello here.

Pirelli technology has long set the standard in the world of motorsports, with over a century of racing know-how available to those who ride to race themselves. Your performance now meets the reliability, handling and grip Pirelli is renowned for - because a tyre’s performance is also yours.

You can find more about Pirelli here.

Princeton Carbonworks borne in the USA designing and building the cycling's most aerodynamic high performance wheels for road, gravel & triathlon. Used by the worlds best cycling teams such at Lidel Trek, British and Dutch cycling and some of the worlds best triathletes. 

Find more about Princeton here.

Schwalbe Tyres is a German manufacturer of high-quality and innovative products for bicycles and wheelchairs. Schwalbe produces a wide range of tyres for different cycling genres, best known for commuting, touring and utility tyres such as the Marathon range. Durability, puncture protection and suitability for everyday use are key criteria for Schwalbe. Get There. 

You can find more about Schwalbe here.

Developed in the Netherlands, Scope Cycling combines precision engineering with hand-built quality to create performance carbon wheels for riders of all types; from everyday enthusiasts, right through to WorldTour teams such as Netcompany INEOS. Scope approaches the wheel as a system and develops every individual component in-house according to high-performance standards.

You can find more about Scope Cycling here.

For over a century, Shimano has helped riders experience the joy of cycling. At the 2027 Tour Down Under Expo, discover our latest technologies, innovations and products, meet the Shimano team and celebrate everything we love about riding bikes alongside Australia’s biggest celebration of world-class cycling.

You can find more about Shimano here.

Since 1917, SILCA has pursued the perfect pump. Founded near Milan and now based in Indianapolis, it pioneered pump gauges, high-pressure frame pumps and valve-controlled CO2 inflators. Today SILCA crafts pumps, tools, lubes and accessories built for beauty, precision and a lifetime of riding, backed by spare parts for decades.

Find more about SILCA here.

Vredestein cycling tyres combine lightweight construction with high-performance technology for fast, responsive riding on both road and gravel. With a heritage rooted in tyre manufacturing since 1909, Vredestein brings more than a century of experience and engineering expertise to modern cycling. Designed to deliver low rolling resistance, confident grip and dependable durability, Vredestein tyres help cyclists maximise speed and control across changing surfaces. Whether racing on tarmac or exploring rougher routes, they provide efficient, reliable performance.

You can find more about Vredestein here.

Vision Tech is a globally recognised cycling brand specialising in high-performance aerodynamic components. Renowned for innovation, precision engineering and advanced carbon fibre technology, Vision produces premium wheels, handlebars and aero systems for road racing, time trials and triathlon. Trusted by professional athletes worldwide, Vision delivers exceptional speed, performance and reliability.

Find more about VISION here.

Engineered on the inside for life on the outside, Garmin products have revolutionized life for runners, cyclists, swimmers and athletes of all levels and abilities. Committed to developing technology that helps people stay active and elevate performance, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Visit the Garmin Newsroom, email our media team, connect with @garminau on social, or follow our blog.  

You can find more about Garmin here.

Shokz brings patented bone conduction technology to sport, mobile and Bluetooth® headphones designed and priced for everyday use.

You can find more about Shokz here.

Making things better doesn’t start with creating new products. It starts with finding a way to build the better athlete in all of us. It’s not about podiums. It’s about progress. Breakthroughs, big and small. The moments that make you Wahoo. Check out the Wahoo Fitness ecosystem including bike computers, radars, indoor trainers, pedals and sensors.

You can find more about Wahoo here.

Zwift has revolutionised indoor cycling with a complete, always-ready, dedicated indoor bike setup. Sleek, stylish, silent, adjustable, and a real ride feel, Zwift Ride makes it a breeze to get onto Zwift – where you’ll find workouts, flexible training plans, fitness tracking, 24/7 group rides and, most importantly, community-powered fun.

You can find more about Zwift here.