Join the Santos Tour Down Under Associated Events Program

About Our Associated Events

The Associated Events program is our umbrella collection of independently-hosted events and activations that form part of the broader Santos Tour Down Under Festival program.

We encourage businesses at start and finish locations, as well as along the race routes to get involved and showcase their event, venue and products to those wanting to enjoy a little bit more of South Australia. This might simply be an activation, such as a Santos Tour Down Under themed food offering (e.g. TDU donut) or a venue event, like an organised lunch to watch the peloton pass.

Each nominated activation and event is assessed by the Santos Tour Down Under Team—acceptance into the program is not guaranteed but event organisers will endeavour to work with interested parties where possible to provide opportunities to be involved.

JUMP TO APPLY SECTION.

Selection Criteria

A compelling South Australian tourism experience
No commercial partner exclusivity conflicts
Integration of the race broadcast or builds on the spectator experience
Bricks and Mortar Business

Benefits

Acceptance into the Santos Tour Down Under associated events and activations program includes a wealth of benefits.

It allows an associated event/activation host the right to use the Santos Tour Down Under trademark logo to market their event. They will also benefit from the overarching marketing and communications activities for the entire festival and may receive additional support through various targeted digital, social and publicity campaigns. All ticket revenue from an associated event is passed on directly to the event host, and likewise all costs associated with running the event remain the event host’s responsibility.

Other benefits include:

Inclusion in the Santos Tour Down Under printed program.
Inclusion on the Santos Tour Down Under Website
Access to national audience
Activating to a captive sports loving audience
Opportunity to collaborate with other businesses.
Be part of South Australia’s major sporting event calendar

Key Dates

Applications open – Monday, 28 August 2023

Round 1 - to be included in online launch + printed program lift out

Applications due – Friday, 6 October 2023
Acceptance advised – Wednesday, 11 October 2023

Round 2 - to be included in printed program lift out

Applications due – Friday, 3 November 2023
Acceptance advised – Wednesday, 8 November 2023

Associated Event Promotion Conditions

Packages

FREE

Inclusion in printed program lift out

Inclusion on the Santos Tour Down Under Website
Use of the Santos Tour Down Under logo on marketing collateral
Access to the SATC and Santos Tour Down Under image suite to help promote your event
Online event page

$500

One promotional post on Facebook
One promotional post on Twitter
One inclusion in blog article
One post on Santos Tour Down Under’s Instagram Stories

Venue Dressing / Collateral

Decal to display in your business in the lead up to the event
Bunting pack to decorate your venue

Co-hosting of your Facebook event page through Santos Tour Down Under Facebook (providing you create a Facebook event; we can help promote)
Inclusion in printed program lift out

Use of the Santos Tour Down Under logo on marketing collateral
Access to the SATC and Santos Tour Down Under image suite to help promote your event
Online event page

HOW TO APPLY

All associated event applications must be processed through Eventotron. When applying, you will be asked to provide detail on your event including venue and marketing information, plus images.