About Associated Events
The Associated Events Program brings together a collection of independently hosted events and activations that add vibrancy to the Santos Festival of Cycling.
We encourage businesses at start and finish locations, as well as along the race routes, to get involved and showcase their venue, products, and experiences to those looking to enjoy a little more of South Australia. Your involvement could be as simple as a themed food offering (like a TDU-inspired donut) or as elaborate as a long lunch timed for the peloton’s arrival.
2026 Santos Tour Down Under
In 2026, we’re looking for unique and creative events that capture the excitement of Australia’s greatest cycling race. Whether it’s a local flavour experience, a community gathering, or an innovative activation that celebrates cycling culture, we want your ideas to help make the Santos Tour Down Under even more memorable.
Each nominated activation and event is assessed by the Santos Tour Down Under Team. Acceptance into the program is not guaranteed but event organisers will endeavour to work with interested parties where possible to provide opportunities to be involved.
SELECTION CRITERIA
- A compelling South Australian tourism experience
- No commercial partner exclusivity conflicts
- Activity that can be potentially integrated into the race broadcast
- Builds on the spectator experience
- Bricks and Mortar Business
JUMP TO APPLY SECTION
FAQ'S
- Inclusion in printed program lift out
- Inclusion on the Santos Tour Down Under website
- Use of the Santos Tour Down Under “Associated Event” logo on marketing collateral
- Access to the South Australian Tourism Commission and Santos Tour Down Under image suite to help promote your event
- Inclusion in printed program lift out
- Inclusion on the Santos Tour Down Under website
- Use of the Santos Tour Down Under “Associated Event” logo on marketing collateral
- Access to the South Australian Tourism Commission and Santos Tour Down Under image suite to help promote your event
- One organic promotional post on Santos Tour Down Under official Facebook page
- One organic promotional post on Santos Tour Down Under official X (Twitter)page
- One inclusion in blog article
- One post on Santos Tour Down Under’s Instagram Stories
- Bunting pack to decorate your venue
- Decal to display in your business in the lead up to the event
- Co-hosting of your Facebook event page through Santos Tour Down Under official Facebook page (providing you create a Facebook event; we can help promote)
Acceptance into the Santos Tour Down Under associated events and activations program includes a wealth of benefits.
It allows an associated event/activation host the right to use the Santos Tour Down Under “Associated Event” trademark logo to market their event. They will also benefit from the overarching marketing and communications activities for the entire festival and may receive additional support through various targeted digital, social and publicity campaigns. All ticket revenue from an associated event is passed on directly to the event host, and likewise all costs associated with running the event remain the event host’s responsibility.
Other benefits include:
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Inclusion in the Santos Tour Down Under printed program
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Inclusion on the Santos Tour Down Under website
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Potential access to a national audience
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Activating to a captive sport loving audience
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Opportunity to collaborate with other businesses
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Be a part of South Australia’s major sporting event calendar
Applications open – Monday 25 August 2025
Round 1 – to be included in online launch + printed program lift out
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Applications due – Friday 3 October 2025
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Acceptance advised – Wednesday 8 October 2025
Round 2 – to be included printed program lift out
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Applications due – Monday 3 November 2025
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Acceptance advised – Friday 7 November 2025
HOW TO APPLY
All associated event applications must be processed through Eventotron. When applying, you will be asked to provide detail on your event including venue and marketing information, plus images.
- Visit https://www.eventotron.com/
- Click Login / Sign Up
If you have previously registered an event with Eventotron, please use your existing login details.
- Click on Festivals & Seasons and search for Santos Tour Down Under 2026
- Click ‘apply’
- Work your way through the application completing Steps 1-11 of the application form
SUPPORT
If at any stage you need help or have questions, please don’t hesitate to contact us.
Santos Tour Down Under Team: [email protected]
Please note: This event is solely organised and conducted by a third party as part of the Santos Tour Down Under 2026 associated event program. The South Australian Tourism Commission (“SATC”) is not the organiser of this event and is not responsible for the planning, execution or management of any aspect of the event. While care is taken to consult with organisers regarding event details, SATC makes no guarantee as to the accuracy of information contained on this webpage and recommends that you contact the event organiser with any queries or requests for up-to-date information.
