About Associated Events
The Associated Events program is our collection of independently hosted events and activations that form part of the broader Santos Tour Down Under Festival program.
We encourage businesses at start and finish locations, as well as along the race routes to get involved and showcase their event, venue and products to those wanting to enjoy a little bit more of South Australia. This might simply be an activation, such as a Santos Tour Down Under themed food offering (e.g. TDU donut) or a venue event, like an organised lunch to watch the peloton pass.
2026 Santos Tour Down Under
The Santos Tour Down Under Associated Events program brings together independently hosted events and activations that complement the official race schedule and celebrate the spirit of the event across South Australia.
In 2026, we’ll once again invite local businesses, venues and communities at start and finish locations - and along the race routes - to get involved and bring their own unique flavour to the event.
